Product Manager, B2C

About the role

As Product Manager for B2C , you will own the product experience for ELSA's consumer learners — from the moment a user discovers and starts using ELSA to the point where they build a lasting learning habit, subscribe, improve their English, and continue their journey with the product.

What you'll do

• Own the end-to-end B2C product experience across onboarding, assessment, learning, practice, AI coaching, subscription, and long-term user engagement
• Design and optimize engagement loops and learning habits that keep users coming back consistently beyond their first few weeks
• Own key consumer product metrics including activation, DAU/WAU, engagement, retention, conversion, subscription revenue, churn, and LTV
• Partner closely with Growth and Marketing teams on acquisition-to-conversion funnels
• Work with the AI/ML team to develop personalized learning paths, AI coaching experiences, recommendations

What you need

• 5–9 yrs of experience
• Product strategy
• Data analysis
• Machine learning
• LLMs
• User research
• Google Analytics
• Any graduate

Good to have

• Roadmapping
• iOS
• Android
• Python