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Product Marketing Consultant

Zycus·Bengaluru

Pay not stated5–9 yrsFull-time

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About the role

We are looking for an experienced Product Marketing Consultant to strengthen our go-to-market strategy, product positioning, messaging, and sales enablement. The ideal candidate will combine strategic thinking with hands-on execution and work closely with our Product, Sales, Marketing, and Leadership teams to accelerate market adoption and revenue growth.

What you'll do

  • Product Positioning & Messaging
  • Develop differentiated positioning, value propositions, and messaging for Certinal's product portfolio
  • Translate complex technical capabilities into compelling business outcomes for enterprise buyers
  • Define ideal customer profiles (ICPs), buyer personas, and industry-specific messaging
  • Develop GTM strategies for new products, features, markets, and customer segments

What you need

  • 5–9 yrs of experience
  • Product marketing
  • Go-to-market
  • Digital marketing
  • Market research
  • Any graduate

Good to have

  • Data privacy

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