Product Marketing

About the role

Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled

What you'll do

• Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments
• Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
• Work towards improving the efficacy of the communication as measured through quantitative parameters
• Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
• Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't

What you need

• Product marketing
• Any graduate