Product Marketing Specialist

About the role

As a Product Marketing Specialist, you will play a pivotal role in developing and actualizing the marketing initiatives that amplify credibility and demand for Vigo’s offerings. You will own and orchestrate the execution of such initiatives and qualifying them for effectiveness. This role demands a synthesis of marketing savvy, healthcare product knowledge, with a strong flare for technology along with robust interpersonal acumen

What you'll do

• L Marketing Demand Generation: Create and execute demand generation campaigns that drive product awareness and lead generation. Work closely with the sales team to align…
• L Existing Customers : Develop and execute strategies to deepen relationships with existing customers. Implement programs to enhance customer retention
• L Influencer Marketing: Develop strategies around the existing customer base to create networking and multiplier effects
• L Market Research and Analysis: Conduct market research to understand customer needs, market trends
• L Cross-Functional Collaboration: Partner with product management, sales

What you need

• Product marketing
• Marketing automation
• Data analysis
• CRM
• Influencer marketing
• Market research
• MBA or B.Tech or B.E. or BBA

Good to have

• Go-to-market