Program Associate-Privilege Banking

About the role

Program Associate – Privilege Banking will support the NRI Business within Retail Banking by driving key Relationship Banking (RB) metrics such as customer acquisition, activation, engagement, and cross-sell. Based in Mumbai, this role focuses on enhancing the customer experience across all touchpoints, designing engagement plans for affluent customers, and coordinating with internal teams to ensure premium servicing.

What you'll do

• Drive improvement in Relationship Banking KPIs including customer acquisition, activation, engagement, cross-sell, and group formation
• Design and operationalize engagement plans for affluent customers
• Execute and manage Relationship Banking campaigns to enhance customer experience and program visibility
• Analyze data to identify performance gaps and drive initiatives for improvement
• Ensure a seamless customer experience across all touchpoints by coordinating with relevant stakeholders

What you need

• Salesforce
• CRM
• Cross-selling
• Branding
• Data analysis
• MBA