Regional Marketing Manager - Lucknow

About the role

Act as the marketing partner to the regional sales team for the Gold Loan business. Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches. Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition .

What you'll do

• Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs
• Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities
• Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts
• Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives
• Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities

What you need

• 6–10 yrs of experience
• Branding
• Any graduate