Regional Sales Manager

About the role

The Regional Sales Manager (RSM) is a pivotal commercial leadership role responsible for driving profitable sales growth across an assigned territory within the confectionery segment. The RSM will own the P&L for the region, build and develop a high-performing sales team, and forge strong relationships with key distributors, modern trade accounts, and general trade partners to expand the brand’s footprint and market share.

What you'll do

• Sales Strategy & Business Planning
• Develop and implement regional sales plans aligned with national revenue, volume, and market share objectives
• Identify growth opportunities across channels – general trade, modern trade (MT), institutional, and e-commerce
• Prepare and track monthly, quarterly, and annual sales budgets and forecasts for the region
• Conduct regular market analysis to monitor competitive landscape, pricing trends, and consumer behaviour in the confectionery category

What you need

• 3–4 yrs of experience
• Sales
• CRM
• Target achievement
• Channel sales
• MIS reporting
• Market research
• MBA

Good to have

• Salesforce
• Negotiation
• Last-mile delivery