Salesforce Marketing Cloud & Data Cloud Specialist – FinTech

About the role

We are seeking a skilled Salesforce Marketing Cloud (SFMC) & Data Cloud Specialist to drive multi-channel customer engagement, lifecycle automation, and data-driven personalization across our FinTech products. This role requires hands-on expertise in SFMC Journeys, Automations, Email Studio, Mobile Studio, and practical experience working with Salesforce Data Cloud for segmentation, identity resolution, and unified customer insights.

What you'll do

• Collaborate closely with Product, Lending, Risk, Analytics, and Growth teams to deliver compliant, timely, and high-impact customer communication throughout the lifecycle
• Execute multi-channel marketing campaigns across Email, SMS, WhatsApp, Push, and In-App channels using Salesforce Marketing Cloud
• Build and optimize lifecycle automation journeys covering onboarding, KYC, activation, usage, cross-sell, repayments, and retention
• Implement personalization using customer attributes, trigger events, and Data Cloud audience segments
• Create, enrich, and activate audience segments within Salesforce Data Cloud

What you need

• 3–4 yrs of experience
• Salesforce
• SQL
• KYC
• Test automation
• Credit appraisal
• Cross-selling
• Any graduate

Good to have

• CRM