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Senior Analyst, Analytics & Insights - Programmatic

Zeta Global·Bengaluru

Pay not stated2–5 yrsFull-time
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About the role

The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams.

What you'll do

  • Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
  • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
  • Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy
  • Reviewing performance of models across revenue, performance, and pacing
  • Design and implement tests to evaluate model and feature performance

What you need

  • 2–5 yrs of experience
  • Analytics
  • SQL
  • Excel
  • Statistics
  • PowerPoint
  • Customer success
  • B.Com or BBA

Good to have

  • VBA
  • SAS
  • Tableau
  • Python

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