Senior Analyst, Digital Marketing

Jones Lang LaSalle Building Operations·Gurugram

Pay not stated3–5 yrsFull-time

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About the role

As Senior Analyst, Paid Media, you will drive the execution and optimization of our paid media campaigns across search, social, display, video and programmatic channels, in support of key marketing initiatives and business goals. You will manage campaign budgets, analyze performance data to find improvement opportunities, and execute optimizations to maximize return on ad spend (ROAS) and return on investment (ROI).

What you'll do

Campaign Management & Execution
Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion
Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs
Work with internal teams and external agencies to ensure all campaigns are set up, QA’d and live on time
Analyze market trends and competitor activity to provide recommendations for campaign optimization