Senior Analyst, Paid Social

About the role

The Paid Social team analyze sales data, handle restocking, create enticing displays and handle point of sale marketing. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

What you'll do

• Develop paid media strategies: Plan and execute paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit
• Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives
• Executes A/B testing to refine and improve performance continuously
• Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance
• Prepare regular reports on key metrics, including impressions, clicks, CPA, CPV, RPV and ROAS

What you need

• 5–9 yrs of experience
• Power BI
• Data analysis
• Google Analytics
• Analytics
• SQL
• Dashboarding
• BBA

Good to have

• Power Query
• Digital marketing
• Performance marketing
• Meta Ads
• POS