Senior Brand Lead

About the role

The Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints.

What you'll do

• Brand Strategy & Positioning
• Own brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands
• Develop and refine value propositions, audience-specific messaging, and brand narratives
• Maintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels
• Conduct competitive analysis and market intelligence to identify opportunities to strengthen differentiation and market relevance

What you need

• 12–22 yrs of experience
• Digital marketing
• Marketing automation
• Analytics
• Content marketing
• SEO
• CRM
• BBA or MBA

Good to have

• Google Analytics
• Performance marketing
• Product marketing
• HubSpot
• Content strategy
• Performance management

What you get

• ₹30 L–₹33 L a year