Senior Executive - Product and Brand Marketing

About the role

Marketing will be responsible for providing marketing support and operations for the Products Sales Division. The incumbent will report to the Senior Manager - Products Marketing. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.

What you'll do

• Support end-to-end marketing activities including product launches, relaunches, go-to-market planning, and execution
• Coordinate development of packaging, artworks, claims, KLDs, and all related approvals with internal teams
• Manage the creation and deployment of marketing collaterals, POP/POSM, brochures, training material, and sales communication
• Work closely with regional sales teams to understand requirements and provide timely marketing support for retail, B2B, and on-ground activities
• Assist in planning and executing promotional schemes, trade activations, consumer activations, events, exhibitions, and sales-driving initiatives

What you need

• 3–5 yrs of experience
• Digital marketing
• SEO
• Analytics
• Market research
• Go-to-market
• MBA

Good to have

• Data analysis
• PowerPoint