Senior Lead - GL Common

About the role

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy.

What you'll do

• A - Minimum required Accountabilities for this role
• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior

What you need

• 5–9 yrs of experience
• User research
• Prototyping
• Figma
• Interaction design
• Statistics
• Data analysis
• Any graduate