Senior Manager - Account Management

About the role

We are looking for an experienced and proactive professional for the role of Senior Manager – Integrated Media Planning to develop and manage integrated media strategies across ATL, digital, social, content, influencer, and performance marketing platforms, with a strong focus on the Tamil-speaking market.

What you'll do

• Integrated Media Planning & Strategy
• Develop integrated media plans across ATL, digital, social media, content, influencer, and performance marketing channels
• Translate client marketing objectives into effective media strategies and communication plans for relevant target audiences
• Understand Tamil-speaking consumer behavior, regional media consumption patterns, cultural nuances, and market trends to develop relevant media recommendations
• Plan channel mix, audience targeting, budget allocation, campaign scheduling, and reach and frequency objectives

What you need

• 7–10 yrs of experience
• Customer service
• Performance marketing
• Influencer marketing
• PowerPoint
• Communication
• Market research
• BMM or BBA