Senior Manager, Customer Engagement Measurement & Insights

Bristol Myers Squibb·Hyderabad

Pay not statedSenior levelFull-time

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About the role

Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels. Analyze customer interaction data from traditional and digital campaigns to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance.

What you'll do

Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels
Analyze customer interaction data from traditional and digital campaigns to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance
Translate analytical insights into clear recommendations on channel mix, content sequencing, and engagement frequency