Senior Manager - Marketing (Performance & Growth)

About the role

BeatO is looking for a Senior Manager – Marketing to own growth marketing for its B2C and service-led care programs. This is a hybrid strategist-operator role: the person will be expected to design new go-to-market approaches and continuously optimize the acquisition-to-enrolment funnel, while also staying hands-on with day-to-day campaign execution.

What you'll do

• Own performance marketing end-to-end across paid channels (Meta, Google, programmatic
• Design and test new GTM approaches for BeatO's B2C/service-led programs: audience segments, channel mixes, offers, and pricing or bundling experiments
• Own full-funnel optimization from awareness through app install/lead capture, trial, paid conversion, and program retention, working closely with product, growth
• Execute and support other marketing efforts (~40%): organic/social, lifecycle and CRM campaigns, content, partnerships, and on-ground or BTL activity as needed
• Set up and monitor CAC, LTV, ROAS, and attribution dashboards; report performance and funnel health regularly to leadership

What you need

• Meta Ads
• Google Ads
• Performance marketing
• Google Analytics
• Analytics
• CRM
• MBA

Good to have

• Lean
• Go-to-market