Senior Manager, MarTech (FRWD)

About the role

You are an experienced MarTech leader who combines strategic thinking with hands-on experience delivering marketing transformation.

What you'll do

• Lead MarTech strategy and client delivery
• Lead MarTech diagnostics, assessments and client workstreams across marketing technology, CRM, CDP, marketing automation, personalization
• Develop data-driven recommendations, investment cases, implementation of roadmaps and capability-building plans that connect technology decisions with measurable…
• Assess existing MarTech ecosystems, vendor landscapes, organizational models and operating processes to identify opportunities for simplification, optimization and growth
• Design customer data and activation strategies across leading platforms including Adobe Experience Cloud, Marketo, Salesforce Marketing Cloud, HubSpot, Braze

What you need

• 5–8 yrs of experience
• Marketing automation
• CRM
• Salesforce
• HubSpot
• Google Analytics
• IPR
• MBA

Good to have

• Due diligence