Senior Manager, US Marketing - Narciso Rodriguez & Tory Burch Fragrances

About the role

The Senior Manager, US Marketing leads the execution of marketing strategies for Narciso Rodriguez & Tory Burch in the US market. This role owns the annual marketing calendar and delivers integrated 360-degree programs. The Senior Manager is accountable for the A&P budget, retail sales performance, and cross-functional execution required to achieve brand and financial objectives.

What you'll do

• Devise and develop the overall brand marketing plans and strategies for the US market
• Own and execute the annual marketing calendar, translating brand strategy into integrated programs across all elements of the marketing mix
• Define and implement retailer marketing programs for existing products and strategies for new product launches
• Partner with media team and agency to develop and execute annual media plans and collaborate with the global brand holders to secure the assets required for timely…
• Drive and coordinate all new product forecasts with the forecasting and sales operation teams to ensure figures are well thought out and global turnover timing is met

What you need

• 5–9 yrs of experience
• Analytics
• PowerPoint
• Social media
• Retail sales
• BBA