Senior Marketing Analyst

About the role

You will work closely with content writers, SEO, Product Marketing, Design and Engineering to define what content we should create, what existing content we should improve, and how our content ecosystem should evolve to drive more qualified traffic, signups and revenue. We're looking for someone who understands that content is a growth channel, not an output.

What you'll do

• Content Strategy & Opportunity Identification
• Develop and execute Setmore's content and organic growth strategy across websites, blogs, feature pages, solution pages and industry pages
• Analyse search demand, user behaviour, keyword trends and existing content performance to identify content gaps and growth opportunities
• Identify opportunities to improve, expand, consolidate, restructure or retire existing content based on performance and business priorities
• Build content plans based on search intent, customer needs, business opportunities and competitive gaps

What you need

• 5–8 yrs of experience
• SEO
• Google Analytics
• Content marketing
• Content strategy
• Product marketing
• WordPress
• Any graduate