Senior Product Manager-Credit Cards

IDFC FIRST Bank·Mumbai

Pay not stated5–6 yrsFull-time

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About the role

This role will primarily be responsible to drive Inorganic/EMI Spends for the Credit Card Portfolio Team. Their broad responsibility is to develop and implement business strategies for EMI Spends and help reach the assigned targets. In order to successfully reach their goal, the individual needs to closely work with multiple teams including Product, Marketing, Tech, UX, Operations, Analytics, Risk/Policy and Customer Service & Outbound calling teams.

What you'll do

Set up & monitoring of robust & sustainable acquisition workflows implementation, processes & initiatives
Drive Key EMI projects —from conception to launch
Digital Initiatives to drive EMI spends - Identifying the gaps, initiating and driving projects for automating processes, creation of user journeys (App & Website)
Develop strategies to increase EMI penetration/adoption of EMI from Digital (DIY) channels
Utilize qualitative and quantitative insights to develop hypotheses and build customer offers and communication plan