Senior Social Media Strategist

About the role

As the Senior Social Media Strategist (B2B), you will be the lead architect of our social and engagement strategy, connecting complex technology products and services to business customers across Southeast Asia. You will lead a high-stakes, always-on social programme designed to establish our client’s platforms as the preferred media choice for businesses in the region.

What you'll do

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns
• Lead end-to-end campaign management, from strategic planning and briefing through execution, optimisation and performance reporting
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness

What you need

• 7–13 yrs of experience
• Social media
• Performance marketing
• Analytics
• Digital marketing
• Product marketing
• B.Sc or BA