Senior Specialist - Business Analysis

About the role

We are seeking a Business Analyst with experience across the AdTech and MarTech ecosystems to translate client business needs into scalable digital advertising and marketing solutions. The role involves supporting presales activities, defining campaign and audience requirements, coordinating with cross-functional stakeholders, enabling platform integrations, and using data-driven insights to improve campaign performance.

What you'll do

• Analyze client business needs across AdTech and MarTech ecosystems
• Define requirements for campaign management, audience targeting, and monetization workflows
• Support presales discussions, solution workshops, proposal development, and consulting engagements
• Collaborate with stakeholders across media planning, ad operations, engineering, analytics, and marketing teams
• Generate data-driven insights to support campaign optimization, audience targeting, and performance improvement

What you need

• 8–12 yrs of experience
• Business analysis
• Office 365
• CRM
• Stakeholder management
• Digital marketing
• Any graduate

Good to have

• ETL
• Data privacy
• Salesforce