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Senior Technical Lead

HCLTech·Chennai

Pay not stated6–10 yrsFull-time

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About the role

The Web Analytics Lead will drive digital analytics strategy, implementation, and optimization for an insurance organization. The role requires expertise in GA4, Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Google Tag Manager (GTM), OneTrust, Looker Studio, and Mouseflow to deliver actionable insights, improve customer journeys, and optimize digital performance.

What you'll do

  • Define and execute web analytics and measurement strategies aligned to business goals
  • Manage implementations of GA4, Adobe Analytics, CJA, AEP, and GTM ensuring accurate data collection and governance
  • Implement and maintain OneTrust consent management solutions and privacy-compliant tracking
  • Analyze customer behavior, campaign performance, and omnichannel journeys to identify optimization opportunities
  • Create dashboards and reports in Looker Studio and analytics platforms for stakeholder reporting

What you need

  • 6–10 yrs of experience
  • Google Analytics
  • Looker Studio
  • CRO
  • Dashboarding
  • B.Tech or B.E. or B.Sc or BCA or BBA

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