Senior Technical Lead

About the role

The Content Strategist will lead the planning, organization, governance, and prioritization of content required for the new B2B portal. This resource will partner closely with the Brand, Trade Promotion, Marketing, and business teams to define what content is needed, identify gaps, consolidate existing assets, and establish a clear roadmap for content readiness and ongoing maintenance.

What you'll do

• Develop a structured content strategy for the B2B portal that aligns with business priorities, brand standards, user needs, and promotional objectives
• Partner with Brand and Trade Promotion teams to understand required site assets, product content, campaign materials, merchandising content, and supporting documentation
• Conduct a content inventory and gap assessment across existing materials, including copy, imagery, product data, promotional assets, banners, landing page content
• Define content taxonomy, naming conventions, metadata needs, and organizational structures to make assets easy to locate, manage, and reuse
• Create content briefs, requirements, and prioritization guidance for the Content Producer and other contributors

What you need

• 10–18 yrs of experience
• Content strategy
• Digital marketing
• Any graduate