Social Media Manager, D2CX

About the role

You will own Instagram as the primary growth engine, build and scale our YouTube channel from strategy to publishing cadence, and set up the social playbook for new IPs Inc42 launches in this space. This is a builder's role, not a scheduler's role — you'll decide what gets made, why it will travel, and how it compounds into audience.

What you'll do

• Instagram — Own & Scale D2CX
• Define the content pillars that make D2CX the authority on D2C — brand decodes, category breakdowns, founder playbooks, operator insights, data drops, and myth-busting
• Set the format mix and publishing cadence, and hold the line on it
• Build a hook-and-retention discipline: study drop-offs, iterate on openers, kill formats that don't travel, double down on the ones that do
• Drive collaborative posts and cross-posting with founders, brands, creators, and partner handles to expand reach beyond our own audience

What you need

• 3–5 yrs of experience
• Content strategy
• Social media
• Analytics
• Content marketing
• SEO
• Performance marketing
• Any graduate

Good to have

• Canva
• Figma
• Design systems
• Go-to-market
• Branding