Social Media Specialist

About the role

The Social Media Specialist will play a critical role in shaping our social strategy by delivering actionable insights, identifying trends, and ensuring our content drives engagement, reach, and conversions. You will collaborate closely with content, design, and marketing teams to turn data into strategy and growth.

What you'll do

• Track, analyze, and report on performance metrics across all social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.)
• Identify audience behaviour, engagement trends, content performance, and campaign impact
• Use tools like Sprout Social, Hootsuite, Google Analytics, Meta Insights, and native platform analytics to build detailed reports and dashboards
• Collaborate with content and marketing teams to guide data-informed content development and campaign planning
• Evaluate competitors’ social performance and industry benchmarks; identify opportunities for differentiation

What you need

• 5–7 yrs of experience
• Social media
• Digital marketing
• Analytics
• Google Analytics
• Performance marketing
• Data visualisation
• BBA

Good to have

• Machine learning
• Looker Studio
• Tableau

What you get

• ₹4 L–₹7 L a year