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Sr. Analyst, US Customer Engagement Measurement & Insights

Bristol Myers Squibb·Hyderabad

Pay not statedMid levelFull-time

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About the role

Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels. Apply machine learning techniques to identify patterns in customer engagement, channel synergy, sequencing, pacing, and message performance.

What you'll do

  • Support the development and operationalization of measurement frameworks, KPI tracking tools, and performance dashboards aligned with the team's strategic priorities

What you need

  • CRM
  • Performance marketing
  • Machine learning
  • Any graduate

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