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Sr. Associate, Content - Marketing CRM (Campaign Execution)

Amgen·Hyderabad

Pay not statedMid levelFull-time
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About the role

Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities

What you'll do

  • Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
  • Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
  • Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
  • Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic

What you need

  • Content marketing
  • CRM
  • Salesforce
  • Any graduate

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