Sr. Digital Marketing Specialist

About the role

Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives. Ensure content direction is aligned with search intent, audience relevance, and brand positioning. Manage end-to-end social media execution with a focus on click-throughs and website visits , not just engagement metrics.

What you'll do

• Own and manage website traffic growth , ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts
• Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimization (GEO) trends to drive sustained organic traffic
• Establish a continuous website optimization strategy focused on discover ability, relevance, and user engagement
• Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives
• Ensure content direction is aligned with search intent, audience relevance, and brand positioning

What you need

• 4–5 yrs of experience
• Digital marketing
• SEO
• Google Analytics
• CRM
• Content strategy
• Branding
• Any graduate