Sr. Marketing Analyst

Hiveminds Innovative Market Solution·Gurugram

Pay not statedMid levelFull-time

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About the role

Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

What you'll do

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization