Strategic Marketing Associate Director, Specialized Modalities  

About the role

The Associate Director of Strategic Marketing is responsible for ensuring that Specialized Modalities (SPM) business strategy and key decision-making is “market led”, and for developing and executing promotional strategies to drive growth in their assigned business area (or modality) by raising awareness, generating demand and nurturing communities.

What you'll do

• Key Responsibilities (for assigned modality or modalities)
• Facilitate the modality or Business Platform Strategic Planning Process, ensuring that decisions are “market-led” with high quality STP marketing (Segmentation
• Identify and/or champion market and competitive intelligence exercises from across the organization to support market strategy
• Analyze the competitive landscape
• Create compelling and differentiating value propositions

What you need

• 5–10 years in marketing
• Go-to-market
• Any graduate

What you get