Unit Manager - Digital Platforms and Consumer AI/Senior Unit Manager - Digital Platforms and Consumer AI

About the role

Digital Platforms is an integrated platform offering a diverse range of financial products covering unsecured and secured loans, payments, cards, wallets, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. The platform integrates our home-grown e-commerce marketplace, Insurance marketplace, Investment marketplace, payments engine and offers a consumer-tech experience to our customers.

What you'll do

• Some of the important responsibilities of the role are –
• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale

What you need

• 3–5 yrs of experience
• Video editing
• Premiere Pro
• Graphic design
• After Effects
• Editing
• Photoshop
• BBA

Good to have

• Content marketing
• Content strategy
• Digital marketing
• Copywriting
• SEO
• Google Analytics