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Unit Manager - Digital Platforms and Consumer AI/Senior Unit Manager - Digital Platforms and Consumer AI

Bajaj Finance·Pune

Pay not stated3–5 yrsFull-time
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About the role

Digital Platforms is an integrated platform offering a diverse range of financial products covering unsecured and secured loans, payments, cards, wallets, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. The platform integrates our home-grown e-commerce marketplace, Insurance marketplace, Investment marketplace, payments engine and offers a consumer-tech experience to our customers.

What you'll do

  • Some of the important responsibilities of the role are –
  • GEO Strategy & Execution
  • Define and implement the GEO strategy to improve brand visibility, mentions and citations across LLMs, AI Overviews, and conversational platforms
  • Identify high-impact AI discovery opportunities across informational, commercial, and transactional intents
  • Build scalable GEO frameworks aligned to business objectives such as awareness, consideration, and conversions

What you need

  • 3–5 yrs of experience
  • LLMs
  • SEO
  • Content strategy
  • Mutual funds
  • BBA

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Needs B.Tech or B.E. or B.Sc · 2–3 yrs
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On Bajaj Finance's site: short form, ~5 min