User Lifecycle Manager

About the role

We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration.

What you'll do

• Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users
• Design data-driven programs to increase app visits, engagement, and transaction activity
• Ensure achievement of resurrection and retention business KPIs through high-impact initiatives
• Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns
• Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives

What you need

• 2–5 years in customer support & success
• CRM
• Problem solving
• Go-to-market
• BBA

Good to have

• Product marketing
• SQL
• Telecom