Marketing Leader
GurugramFull-time8–12 yrsPosted open since apr 2026
Leadership marketing role at Lenskart in Gurugram. Needs 8–12 years and a B.Tech, B.E. or BBA.
About the role
You will run performance and brand marketing as a single, unified growth system — driven by data, powered by AI, and executed with creative boldness. This is one of the highest-impact marketing leadership roles in Indian consumer tech, and it is wide open for someone ready to build something generational.
What you'll do
- Be the architect of brand love, customer acquisition, and cultural relevance at scale
- Run performance and brand marketing as a single, unified growth system — driven by data, powered by AI, and executed with creative boldness
- Use AI-powered consumer intelligence tools to track brand perception, identify cultural opportunities, and stress-test creative strategy in real time
- Build and run a systematic brand experimentation framework, using AI to rapidly test messaging, visual identity, and campaign concepts before committing budget at scale
- Lead large-scale ATL campaigns (TV, OOH, Print, Digital Video) with rigour — using AI tools for media mix modelling, audience targeting, and post-campaign attribution
What you need
- Performance marketing
- Analytics
- Branding
- Machine learning