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Account Based Marketing - Assistant Manager

Neolytix·Gurugram

Pay not stated3–5 yrsFull-time

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About the role

The ABM Specialist / Assistant Manager owns Neolytix's account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers.

What you'll do

  • Account Segmentation & Tiering Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters
  • Intent Signal Monitoring & Scoring Own recurring intent-signal ingestion (ZoomInfo intent, Apollo
  • Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned
  • Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day
  • Enrichment & Data Hygiene Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before…

What you need

  • 3–5 yrs of experience
  • HubSpot
  • Marketing automation
  • CRM
  • Product marketing
  • JIRA
  • Salesforce
  • BBA

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