Analyst - Digital Marketing

About the role

As part of METRO's Global Solution Center, India, the Senior Process Executive supports digital marketing operations across METRO countries by executing day-to-day campaign, content and channel management activities. The role focuses on maintaining digital assets, configuring campaigns, publishing content, supporting email marketing activities and ensuring timely execution across digital channels.

What you'll do

• Execute digital marketing campaigns across web, app, email and digital catalog channels by following approved campaign briefs
• Upload and maintain digital assets, images, banners and campaign content in content management and marketing platforms
• Configure campaign settings such as scheduling, placement, target audience and store assignments as per defined requirements
• Support the creation, testing and deployment of newsletters, push notifications and other customer communications
• Maintain website content and landing pages by publishing, updating and removing content as required

What you need

• 1–4 yrs of experience
• Digital marketing
• Email marketing
• Marketing automation
• Google Analytics
• Analytics
• Looker Studio
• BBA

Good to have

• PowerPoint
• SOP writing
• CRM
• Channel sales