Area Sales Manager

About the role

The Sales Officer / Area Sales Manager will be responsible for driving sales growth, expanding distribution networks, and improving market penetration for the company’s confectionery products in the assigned territory. The role requires building and managing strong relationships with distributors, retailers, and field sales staff to increase the width (range of outlets selling the brand) and depth (number of SKUs per outlet) of product availability.

What you'll do

• Identify and appoint new distributors and sub-stockists to improve distribution reach in underpenetrated areas
• Drive numeric and weighted distribution targets across urban and rural markets
• Ensure distributor is of sound financial worthiness, has infrastructure and compliance with legal requirements
• Expand the width by increasing the number of customers stocking company SKUs
• Improve depth by increasing the number of SKUs placed per customer based on product segmentation

What you need

• 2–3 yrs of experience
• Sales
• Negotiation
• Field sales
• Target achievement
• MIS reporting
• Communication
• MBA or BBA or B.Tech or B.E.