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Assistant Manager- Strategy & Insights

Zee Entertainment·Mumbai

Pay not statedMid levelFull-time
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About the role

Main Purpose of the position / Key responsibility areas Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting. Audit the FPC - ensuring all factors are considered and SOPs are followed. Provide the inputs for relevant marketing support to enhance brand performance.

What you'll do

  • Research and Consumer In-sighting
  • Audit the FPC - ensuring all factors are considered and SOPs are followed
  • Provide the inputs for relevant marketing support to enhance brand performance
  • Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation
  • Plan On-air elements, provide insights to better on-air efficiencies

What you need

  • Research
  • SOP writing
  • Any graduate

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