Associate - Category Marketing

About the role

As an Associate – Category & Program Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead.

What you'll do

• Own the end-to-end program calendar for category marketing, spanning brand launches, seasonal campaigns, and topical activations from brief through to execution
• Build and maintain project trackers, facilitate weekly cross-functional syns with relevant stakeholders
• Define SOPs for cross-functional initiatives, ensuring clear accountability across creative, technology, brand, and growth functions
• Lead reviews following major launches to capture learnings and integrate them into future planning cycles
• Go-to-Market Planning & Brand Launches

What you need

• 2–4 yrs of experience
• Digital marketing
• Performance marketing
• Analytics
• Go-to-market
• Social media
• SOP writing
• MBA or BBA

Good to have

• Marketing automation
• CRM