Associate Director - Account Management

About the role

We are looking for a strategic and dynamic professional for the role of Associate Director - Integrated Media Planning to lead integrated media strategy and planning across ATL, digital, social, content, influencer, and performance marketing platforms. The ideal candidate will have a strong understanding of the evolving media landscape, proven expertise in developing integrated communication strategies, and the ability to build trusted client partnerships.

What you'll do

• Integrated Media Strategy & Planning
• Lead the development of integrated media strategies and communication plans across ATL, digital, social, content, influencer, and performance marketing channels
• Translate client business and marketing objectives into effective media strategies, audience-led communication plans, and channel recommendations
• Drive consumer, category, competitor, and media landscape analysis to identify opportunities and develop differentiated media solutions
• Define channel roles, audience segmentation, media mix, budget allocation, campaign phasing, reach and frequency objectives, and investment priorities

What you need

• 10–12 yrs of experience
• Negotiation
• Performance marketing
• Influencer marketing
• PowerPoint
• Cross-selling
• Communication
• BMM or BBA