Associate Director – Growth Marketing | A Leading EdTech Brand

About the role

This is a zero-to-one leadership role with end-to-end ownership of GTM, positioning, acquisition, mid-funnel conversion, and marketing performance. You will lead the marketing team, work closely with Sales and Strategy, and partner directly with universities and faculty to take new programs from concept to a scalable enrolment engine.

What you'll do

• Own the GTM strategy for new programs — from audience definition and positioning to channel strategy, launch plans, and growth targets
• Build differentiated narratives and ensure consistency across campaigns, landing pages, content, masterclasses, and sales touchpoints
• Identify new growth opportunities and turn them into scalable acquisition and enrolment programs
• Own marketing budgets and make data-backed decisions on channel mix, investment, and prioritization
• Own the marketing funnel from acquisition through mid-funnel conversion and enrolment

What you need

• 6–10 yrs of experience
• Analytics
• Go-to-market
• Any graduate

Good to have

• SEO

What you get

• ₹25 L–₹35 L a year