Associate Director, Measurement Activation Planning and Strategy

About the role

Associate Director – Integrated Measurement (MAPS) Measurement, Activation, Planning & Strategy (MAPS) Product Line | DHH India Hub Delivery Director – Customer Knowledge and Measurement, DHH India Hub Delivery international and domestic travel as required by business

What you'll do

• Define and lead the Integrated Measurement roadmap and India Hub delivery model within Customer Knowledge and measurement
• Establish a common measurement framework, including KPI hierarchy, definitions, data standards, and success criteria
• Lead advanced measurement solutions, planning and strategy, customer mapping, including marketing mix modeling, multi-touch attribution
• Connect strategy and execution by ensuring performance insights directly inform brand planning, channel and content optimization, in-flight campaign adjustments
• Activate capability to embed measurement into activation, including audience and segment targeting, next-best-action and trigger performance

What you need

• 8–14 yrs of experience
• LLMs
• Machine learning
• CRM
• Market research
• Data analysis
• Agile
• MBA or M.Pharm or PhD

Good to have

• Power BI
• AWS
• GCP
• Data modelling
• Data visualisation
• Salesforce