Associate/Senior Associate- UA

About the role

You will play a key role in planning and executing campaigns to attract new users to our existing and upcoming game titles. You will be responsible for driving user acquisition, optimising campaign performance, and ensuring efficient utilisation of marketing budgets across multiple performance channels.

What you'll do

• Develop and execute user acquisition campaigns across performance UA channels such as Google Ads, Facebook Ads Manager, TikTok
• Track, analyse, and optimise ad campaigns to maximise revenue across the company’s diverse portfolio of games
• Collaborate with cross-functional teams, primarily Creative, Product, and Analytics , to develop effective ad creatives, optimise landing pages
• Support technical troubleshooting, including MMP integrations and Reporting APIs , to ensure accurate reporting using in-house tracking technologies and tools
• Stay up to date with the latest industry trends, tools, and technologies to keep user acquisition campaigns competitive and innovative

What you need

• 2–4 yrs of experience
• Influencer marketing
• Google Ads
• Meta Ads
• Social media
• SQL
• Analytics
• Any graduate

Good to have

• PowerPoint