Brand Manager: Castrol Activ

About the role

As the Brand & Product Lead for Castrol Activ, you will shape the growth of the brand, with end-to-end responsibility across brand, product portfolio and commercial performance. You will work closely with Sales, Product, R&D, Supply Chain, Finance, Insights and regional/global Marketing teams to translate consumer and market opportunities into winning brand and product plans.

What you'll do

• Lead the Activ portfolio across both bikes and s cooter engine oil s , defining the role and growth agenda for the portfolio
• Develop and execute the brand and portfolio strategy, balancing near-term business priorities with long-term growth opportunities
• Lead the product lifecycle, innovation and portfolio optimization, responding to evolving consumer needs, market trends and OEM developments
• Innovate and strengthen the Activ brand in line with emerging consumer and category trends, ensuring continued relevance and differentiation
• Drive market share and brand equity performance, using consumer insights and other relevant market and brand health indicators to identify opportunities and actions

What you need

• 6–11 yrs of experience
• Portfolio management
• Branding
• MBA or B.Tech or B.E. or BBA