Brand Marketing Manager (B2B)

About the role

The Marketing Manager – B2B will be responsible for driving demand, lead generation, and enrolments for CloudThat's B2B training business. The role will own the end-to-end marketing strategy and execution across digital channels, CRM, content, events, webinars, and partner initiatives to achieve revenue and enrolment targets.

What you'll do

• Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets
• Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels
• Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website
• Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations
• Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization

What you need

• 4–8 yrs of experience
• SEO
• Marketing automation
• Performance marketing
• Email marketing
• Google Analytics
• HubSpot
• MBA

Good to have

• Google Ads
• Meta Ads
• Digital marketing
• CRM
• Looker Studio