Branding Manager

About the role

The Branding Manager owns how our products are seen in the market — from the visual identity itself all the way through to the campaigns that put it in front of customers. This is not a pure design role and not a pure performance-marketing role. It is the person who holds the whole go-to-market picture : what the brand looks like, what it says, where it shows up, and whether the campaigns are actually working.

What you'll do

• Brand Identity & Creation
• Logo, colour system, typography, and the full visual identity for new and existing products
• Brand guidelines document — so designers, developers and agencies all stay consistent
• Take a product from concept to market — define the audience, the positioning, the pricing story and the launch plan
• Competitor and category research: what everyone else is saying, and the gap we can own

What you need

• 4–8 yrs of experience
• Branding
• Meta Ads
• Google Ads
• Performance marketing
• Email marketing
• Google Analytics
• BBA or MBA

Good to have

• Marketing automation
• WordPress
• Shopify
• HubSpot
• Canva
• SEO

What you get

• ₹6 L–₹12 L a year