Business Analyst A2

About the role

Business Analyst A2 at EXL. 📌 Marketing Campaign Strategy & Audience Development.

What you'll do

• 📌 Marketing Campaign Strategy & Audience Development
• Design data-driven marketing strategies for banking products based on historical campaign performance
• Develop AI/ML models to optimize campaign ROI and customer targeting
• Build and validate campaign audiences aligned with approved strategies
• 📊 Campaign Performance Analysis & Reporting

What you need

• 1–4 yrs of experience
• Dashboarding
• SQL
• Power BI
• SAS
• Tableau
• Data analysis
• B.Tech or B.E. or B.Sc or BCA or M.Tech or MCA or M.Sc

Good to have

• Python
• Machine learning
• PowerPoint