Campaign Operations Specialist

About the role

Reporting into Campaign Operations within Growth Orchestration, you will own the build, quality, and optimization of marketing automation programs across MCAE (Pardot) and Salesforce, while partnering with the Campaign Operations Lead to advance our data taxonomy, process optimization, and channel insights.

What you'll do

• Execute the core of our campaign operations while helping the team work smarter, partnering with the Campaign Operations Lead to advance data, process
• Data Taxonomy & Field Architecture: Partners with the Campaign Ops Lead on taxonomy, field mappings, and naming across MCAE, SFDC, Data Cloud and 6sense
• Process Optimization: Finds workflow friction and helps design streamlined, automated processes
• Lead Management (Scoring & Routing): Support scoring and routing models so high-quality leads are assigned accurately and quickly to BDRs and Sales
• SFDC Campaign & Data Governance: Maintain SFDC campaign creation, sync, and hygiene so campaign membership and attribution are accurate and reportable

What you need

• 5–9 yrs of experience
• Analytics
• Google Analytics
• HTML
• CSS
• Looker
• Marketing automation
• BBA

Good to have

• Email marketing
• Salesforce
• Data privacy
• SOP writing
• Data structures
• Prototyping